MENSTRUATION'S NEWEST SUBSCRIPTION
Subscription services appear to be on their way to world domination.
According to Forbes, the popularity of subscription businesses has grown by over 800% since 2014, and with more than 70% of millennials having at least one product subscription, businesses are capitalising on a younger demographics’ desire for all things cheap, cheerful and convenient.
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The UK’s first period subscription service began in 2014 and goes by the name of Pink Parcel. These pink subscription boxes sync with the timing of a woman’s period and sends them a box filled with tampons, pads, panty liners and other stereotypical items thought to ease the reality of menstruation: chocolate, sweets, face masks.
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‘This whole thing really is about making it a pleasant experience for women to have their period. Why should we have to feel crap about something that’s so natural? We want to try and make it something even remotely more exciting to have a period,’ Claire Blackmore, editor of Pink Parcel, explained.
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After the success of Pink Parcel (aimed at a twenty-something demographic) came its younger sister, Betty Box, which is a similar-style subscription service but for teenage girls.
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And while companies such as Pink Parcel and its competitor, Dame Box, are ruling the UK’s period-subscription roost, competition is only ever just around the corner.
Businesses which are focused on producing organic period products are now also providing subscription services, whereby you input your time of the month and your box arrives a few days in advance. One of these companies is Freda, co-founded by twenty-year-old Sophia Parvizi-Wayne.
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“It’s all about ease for the woke millennial: our time is precious, we want to reclaim as much of it as possible, so with something that happens to most women every month, it needed to be simplified,’ Parvizi-Wayne commented.
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Read more about the menstruation revolution in our printed magazine!
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Pink Parcels is a monthly period subscription box that delivers products to girls,
photograph: Laura Morrall
A Pink Parcels period subscription box can include pads, tampons, seasonal surprises, chocolate, tea and beauty brands, photograph: Laura Morrall